There is also pressure for them to be as transparent about their findings as possible (though some have been far more forthcoming than others about taking action). All have since come under increasing public pressure to investigate, police and invest in exactly where and how their products were made. In the wake of the catastrophe, several Western retailers found they had sold clothes sourced from the factory, or had little to no idea where the clothes they sold were sourced from. Tanned and golden haired, the Swede filed between rows of workers and inspected sequined T-shirts, asking line managers about different cotton hybrids and admiring fire doors.Ĭhange came crashing down on the industry with the Rana Plaza disaster in Bangladesh in 2013, a factory collapse that led to the death of more than 1,000 workers, with scores more disfigured or disabled for life.
#H and m sweater laced up front driver
“Transparency has become the key driver of change in the fashion industry, which used to be about as untransparent an industry as it could possibly be,” said David Savman, the head of production for the H&M group, from a factory floor in Dhaka. Pascal Brun, the head of sustainability for the H&M brand, said the new public transparency layer showed that the company had nothing to hide regarding labor or environmental practices, or how H&M products were made. (The company declined to say what the project cost.) H&M created the system by building a bridge between its supplier and production databases and then linking it to its retail interfaces.
Nevertheless, it is the first effort of its kind by a retailer of this scale. The sustainability tab won’t tell you that Jinnat sprawls over seven floors, each the size of a football field, or that employees perch in front of whirring sewing machines making white cotton T-shirts, monitoring 337 high-tech embroidery appliances and snipping at stray threads.Īnd you won’t find out that this single company makes 400,000 pieces (roughly 110 tons) of clothing per day, or around 10 to 12 million units per month, up to a quarter of which will be bound for H&M. There are limits to how much information you’ll get, of course.
Critics said the ad trivialized the protest movement and the killings of black people by the police.Customers shopping in physical stores can also have access to this information by using the H&M app to scan the product price tag. That same week, Pepsi apologized for a television commercial featuring Kendall Jenner that was criticized for borrowing imagery from the Black Lives Matter movement.
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In April, the skin care brand Nivea pulled an ad that used the slogan “white is purity” after it was accused of racial insensitivity (and celebrated by white supremacists.) In a statement at the time, Dove said it was “committed to representing the beauty of diversity” but had “missed the mark” with its ad, which was removed from Facebook. The ad was criticized for employing a racist trope that black people could use soap to clean themselves into white people. In October, Dove, the soap company owned by Unilever, apologized for a Facebook ad that showed a black woman removing her brown shirt to reveal a smiling white woman in a crisp white shirt underneath. But mistakes like this happen in the world of advertising with some regularity.
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